Nike to resume direct sales on Amazon in US after six-year break

Nike will begin selling its products directly on Amazon in the US, ending a six-year break that began over concerns around brand control and counterfeit goods on the ecommerce platform.

Why Nike left Amazon

Nike had quit Amazon amid mounting concerns over fake and unauthorised goods being sold by third-party vendors on Amazon. The brand, along with others such as Birkenstock, distanced itself from the platform’s sprawling third-party marketplace, citing the difficulty of maintaining quality control and protecting intellectual property. Nike also…