New Strategies To Gain Local Search Visibility

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own.

The new reality of Search and brand discovery requires an Enterprise-to-Local strategy.

Traditional keyword-driven search engine results pages (SERPs) are being disrupted by AI-driven experiences that anticipate, summarize, and even act on users’ needs.

As generative AI tools like Google’s AI Overviews and platforms such as Perplexity become more prominent in the Search journey, the marketer’s task expands: It’s no longer just about ranking well on…