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New Hearing Aid Company, Foretell, Brings in Steve Martin and Others as Fans

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“I’ve tried different brands of hearing aids, and they’re good, but they’re not this good,” says Martin in a Zoom interview. He visited the team in Soho, did the street test, and was delighted when he tried it with his wife and daughter at their favorite restaurant, with de Jonge sitting with the laptop several tables away. But the clincher for Martin was a cocktail party.

“I was here in our building, and I was at a party upstairs, and I had my old hearing aids in,” he says. “I’m sitting…

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