New Data Finds Gap Between Google Rankings And LLM Citations

Large language models cite sources differently than Google ranks them.

Search Atlas, an SEO software company, compared citations from OpenAI’s GPT, Google’s Gemini, and Perplexity against Google search results.

The analysis of 18,377 matched queries finds a gap between traditional search visibility and AI platform citations.

Here’s an overview of the key differences Search Atlas found.

Perplexity Is Closest To Search

Perplexity performs live web retrieval, so you would expect its citations to look more like search results. The study supports…