During its Q2 2025 earnings call, Netflix acknowledged using AI-generated video for a scene in its sci-fi series, ‘The Eternaut.’ The company reportedly created a collapsing building sequence with AI, marking the first time Netflix has admitted employing the technology in its original productions. This admission suggests that AI video generation models have matured to a point where they can be effectively integrated into large-scale movie and television show production. The move signals a potential shift in the industry, showcasing how AI could streamline visual effects and potentially reduce production costs. While the full implications remain to be seen, Netflix’s use of AI in ‘The Eternaut’ signifies a notable step towards integrating artificial intelligence into mainstream content creation.
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