Netflix is exploring the integration of artificial intelligence in content production, reportedly experimenting with Runway AI’s video tools. This follows the revelation that AI-generated visuals were employed in their series “The Eternaut,” as confirmed by Netflix’s co-CEO. While the specific applications of Runway AI’s tools remain unclear, the move signals a growing interest in AI’s potential to streamline or enhance the filmmaking process.
Netflix isn’t alone in this venture. Walt Disney is also reportedly testing Runway’s AI capabilities, indicating a broader trend within the entertainment industry to explore the efficiency and creative possibilities offered by artificial intelligence in video production. The adoption of such tools could potentially revolutionize content creation workflows and aesthetics.
