
Netflix Inc. is becoming more open to the idea of putting live sports on its platform—as long as it can do so without going broke.
One of the people claimed that the company recently made a bid for the ATP tennis tour streaming rights for some European nations, including France and the U.K., but later withdrew. The bids for a number of other events, including the U.K. rights to the Women’s Tennis Association and cycling competitions, were also discussed, according to the sources. Additionally, according to people familiar with the discussions, Netflix executives have talked about purchasing less well-known leagues in an effort to avoid the ever-rising costs of bidding for sports rights.








