NDTV Strengthens Its Editorial Team with Industry Veteran
NDTV has announced the appointment of Siddhartha Sharma as the new Executive Editor of NDTV Auto, signaling a major step in enhancing its coverage of the rapidly evolving automotive sector. This move is part of NDTV’s broader effort to expand its digital and broadcast footprint in the technology and automobile segments, reinforcing its commitment to delivering high-quality, expert-led journalism.
Siddhartha Sharma, a well-known figure in the Indian auto journalism landscape, brings extensive experience to NDTV News, having led editorial initiatives at several prominent media organizations. Prior to this appointment, Sharma served as the Vice President of Technology and Automobiles at Otuslive.com and also worked as a Consulting Editor for Technology and Automobiles at Jagran.com.
A New Chapter for NDTV Auto
The addition of Siddhartha Sharma to the NDTV Auto team is seen as a strategic move to strengthen the channel’s content leadership in automotive news, reviews, and innovation coverage. NDTV has been expanding its focus on mobility, sustainability, and electric vehicle technology — areas where Sharma has established himself as a leading voice.
His background in tech and auto journalism spans digital, television, and live broadcast formats. He is credited with pioneering mobile video journalism and 360-degree video coverage for automotive events in India, innovations that transformed how car enthusiasts engage with industry content online.
Industry observers note that his appointment will likely bring a fresh editorial vision to NDTV Auto, blending data-driven insights with creative storytelling to reach a broader audience of young, tech-savvy viewers.
Focus on Digital Expansion and Future Mobility
NDTV’s leadership emphasized that Sharma’s role will include driving digital-first strategies, deepening engagement across NDTV’s YouTube, app, and web platforms, and integrating NDTV Auto’s content into the network’s wider news ecosystem.
With the Indian automotive market undergoing a transformation — led by EVs, AI-driven safety technologies, and sustainable innovation — NDTV’s investment in experienced editorial talent aligns with its mission to stay ahead of global trends.
Sharma’s past work, including coverage of auto expos, EV launches, and in-depth interviews with global CEOs, positions him perfectly to lead NDTV Auto into its next growth phase.
Industry and Audience Impact
NDTV News has long been a trusted name in business and consumer reporting, and this appointment is expected to further enhance audience trust and engagement. Siddhartha Sharma’s strong industry relationships and multimedia experience will help NDTV build new partnerships and exclusive access within the automotive world.
According to NDTV insiders, Sharma will also mentor upcoming journalists and strengthen NDTV’s focus on interactive digital content, including podcasts, web series, and real-time coverage of global auto shows.
Conclusion
The appointment of Siddhartha Sharma as Executive Editor of NDTV Auto reflects NDTV’s vision to combine innovation, technology, and journalism excellence. As the automotive world moves toward electrification and smart mobility, NDTV aims to provide insightful, data-backed, and visually engaging coverage under Sharma’s leadership.
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