The official NBA app – described as the official home of basketball – has been upgraded to support multiview, in time for the 2024-2025 season.
There are a whole bunch of other new app features, and it’ll surprise nobody to learn that these are AI-powered …
The NBA announced that the new features are available in time for the new season starting on October 22.
The new elements are highlighted by multiview now available on connected devices, which gives fans the option to watch up to four games simultaneously on NBA League Pass – the league’s live game subscription service.
Heading up the AI-powered features include smart rewind and multiple recap options.
Fans can smart rewind games from any point with key plays highlighted, download full games for offline viewing and access a range of game recap versions including “All Possessions,” “10-Minute Condensed,” “Key Highlights,” and more. Additionally, the app will offer interactive synced stats and analytics, ensuring fans experience the game in the app as if it is live no matter when they are watching.
You also get access to generative AI text.
Among the game-changing enhancements is “NBA Insights,” an AI-powered tool that leverages the power of Microsoft Azure. The feature uses AI rooted in deep basketball understanding to identify key narratives, player performances, and notable milestones, providing fans with a continuous feed of text-based updates that go beyond the box score to better contextualize what’s happening on the court. The league is also using Generative AI to localize content, offering game recaps in French, Portuguese and Spanish as well as translations for select original programming and live games.
I’m sure nothing can possibly go wrong with that.
Some existing features have also been enhanced.
Popular experiential features within the NBA App have been enhanced to increase personalization, including the all-new ‘Following’ tab, which combines the latest content from your favorite teams and players into an algorithmic feed as well as the revamped “Game Stories” now with pre-game analysis, highlights and interactive polls. “Moments” – the popular vertical social media-style feed feature – has been upgraded to include multi-language support and can now be accessed on Roku TVs for quick content consumption on larger screens.
The NBA app is a free download from the App Store, while League Passes start at $16.99 per month, or $109.99 per season.
Photo by Luke Witter on Unsplash
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