Nazara Technologies Launches Nazara Publishing to Develop and Launch Games for Indian and International Markets
Mumbai-based gaming firm Nazara Technologies introduced its new division, Nazara Publishing, dedicated to releasing games for both Indian and global markets. The company plans to invest Rs 1 crore per game and aims to launch a minimum of 20 games within the next 18 months.
Developers collaborating with Nazara Publishing will receive mentorship, support in various aspects including game design, localization, data analytics, beta testing, quality assurance, improved monetization strategies, and robust distribution.
Nitish Mittersain, CEO and Joint MD of Nazara Technologies, expressed the company’s commitment to nurturing game developers, providing them with resources, expertise, and an extensive network to deliver high-quality gaming experiences to India’s diverse audience.
Earlier in the year, Nazara Technologies acquired a stake and publishing rights in Snax Games, an Israeli game publisher, granting them the rights to publish Snax Games’ titles in the Indian subcontinent and the Middle East for five years. This acquisition was made through Nazara’s subsidiary, Nazara PTE Ltd, at an expenditure of nearly Rs 4.5 crore.
Additionally, in March, Nazara Technologies acquired Pro Football Network, a digital platform focused on tracking the National Football League in the US, for $1.82 million. This acquisition provided its subsidiary, Absolute Sports, with a substantial 73.3% stake in the company.
