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Online fashion retailer Myntra has seen over a million content creators register on its shopper-led creator programme, Ultimate Glam Clan, chief executive Nandita Sinha told ET in an interview.
“The creator economy has revolutionised the way communication is happening to cater to different user bases,” said Sinha, adding, “There are about 100 million Gen Z consumers shopping fashion online and this number is supposed to grow to 250 million in 3–4 years. We are looking at video content to fuel the shopping journey of Gen Z shoppers.”
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