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Online fashion retailer Myntra’s CEO, Nandita Sinha, on Monday announced the launch of Myntra Global and expansion of the e-commerce giant’s services to Singapore to cater to the Indian diaspora in the city-state.
“Almost 650,000 Indians live in Singapore. While going through our data, we realised that about 30,000 of these users visit us on a monthly basis. That’s when we decided to launch Myntra Global in Singapore,” Sinha said at a press briefing. With this venture, Myntra is hoping to reach out to almost 12% to 15% of the Indian…
