It’s time to say goodbye to your habitual energy drinks. While there is a wide range of energy drinks in the market, most of them are carbonated and have high quantities of sugar that are unhealthy and borderline harmful when consumed regularly. Today’s health-conscious consumer wants more.
They want to experience the same effect of an energy drink minus the anxiety, crashes or jitters. This is where Tencha, the only brand in India that is solely focused on matcha and matcha-based products, provides the perfect solution with its novel product-line.
Tencha has a versatile catalogue of matcha-based products with an abundance of health benefits.
The delicious flavour profile makes Tencha an increasingly popular choice, especially amongst the GenZ who want an energising drink without the unhealthy side effects that can come with other caffeinated beverages. At present, the brand has a unique product line that includes Iced Matcha Cold Blend, Ceremonial Matcha, Culinary Matcha and their newly launched Matcha Pre-Workout.
Highlighting the need to bring in healthier alternatives of caffeine, Ashish Agarwal, Founder, Tencha, said “We found out that, in this fast-paced world, people were dependent on energy drinks to provide them with instant energy. This in the long run will not only take a toll on the body, but will have a deleterious impact on the minds of the people. At Tencha, our products are all encompassing and are loaded with antioxidants and goodness of vitamins and nutrients, perfect for anyone who is looking for a clean boost of energy to get through the day and fight the afternoon slump or even wanting to go for a run.”
Tencha sources their matcha directly from Shizuoka, one of the most popular regions in Japan for harvesting this green tea. Each matcha-based product under Tencha is innovative and contains refreshing flavour profiles that are both sweet and savoury. The Iced Matcha Cold Blend is your best friend on a long day. With a slow release of 100mg of caffeine and a meagre 12 calories per 300ml drink, this blend will speed up your metabolism, aid in weight loss and make you feel alive throughout the day. The Culinary Grade Matcha is the most widely used grade because of its versatility and can be used for culinary and baking purposes such as making smoothies, baked goods,
breakfast oats, etc. The finest harvest of matcha, the Ceremonial Grade has a subtle sweetness, umami flavour and a creamy texture that is perfect for those wanting to enjoy matcha in its truest form without addition of too many ingredients.
Quite a few customers were consuming the Iced Matcha Cold Blend like a pre-workout thanks to the 100mg caffeine per drink and that made the team at Tencha realise there is room for more. One thing led to another and the brand released their latest product, the Matcha Pre-Workout. With the right balance of ingredients, the Matcha Pre-Workout maximises performance, gives you focus and strength, improved blood flow and a heavy muscle pump. The presence of Matcha provides a clean sustained energy for an efficient workout and faster recovery.
Within just two years of operations, Tencha has ventured into the global market. They registered a CAGR of 100% year on year and decided to expand internationally and listed the company and its products on Amazon.co.uk and Amazon.de, enabling them to serve more than ten countries in the UK and Europe.
