
Following consumer retail e-commerce, the Middle East’s B2B (business-to-business) e-commerce sector is expected to grow at an exponential rate in the coming years, with the market expected to reach $3 billion by 2025, up from an estimated $1.2 billion now, according to the most recent research.
However, the sector’s actual growth potential is enormous, with the total available market (TAM) for B2B, including the enterprise, industrials, raw materials, and hospitality segments, estimated to be around $1 trillion in the larger MENAP region.








