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Microsoft has shared guidance on structuring content to increase its likelihood of being selected for AI-generated answers across Bing-powered surfaces.
Much of the advice reiterates established SEO and UX practices such as clear titles and headings, structured layout, and appropriate schema.
The new emphasis is on how content is selected for answers. Microsoft stresses there is “no secret sauce” that guarantees selection, but says structure, clarity, and “snippability” improve eligibility.
As Microsoft puts it:
“In traditional search,…
