10th Indian Delegation to Dubai, Gitex & Expand North Star – World’s Largest Startup Investor Connect
OTT

Meta will hide suicide and eating disorder content from teens as government pressure mounts


Meta is restricting teens from viewing content that deals with topics like suicide, self-harm, and eating disorders, the company announced today. The content, which Meta says may not be “age appropriate” for young people, will not be visible even if it’s shared by someone a teen follows.

If a teen searches for this type of content on Facebook and Instagram, they’ll instead be directed toward “expert resources for help” like the National Alliance on Mental Illness, according to Meta. Teen users also may not know if content in these categories is shared and that they can’t see it. This change is rolling out to users under 18 over the coming months.

In addition to hiding content in sensitive categories, teen accounts will also be defaulted to restrictive filtering settings that tweak what kind of content on Facebook and Instagram they see. This change affects recommended posts in Search and Explore that could be “sensitive” or “low quality,” and Meta will automatically set all teen accounts to the most stringent settings, though these settings can be changed by users.

The sweeping updates come as Meta and other tech companies are under heightened government scrutiny over how they handle children on their platforms. In the US, Meta CEO Mark Zuckerberg — along with a roster of other tech executives — will testify before the Senate on child safety on January 31st. The hearing follows a wave of legislation across the country that attempts to restrict kids from accessing adult content.

Even beyond porn, lawmakers have signaled they are willing to age-gate large swaths of the internet in the name of protecting kids from certain (legal) content, like things that deal with suicide or eating disorders. For years, there have been reports about how teens’ feeds are flooded with harmful content, for example. But blocking all material besides what platforms deem trustworthy and acceptable could prevent young people from accessing other educational or support resources.

Meanwhile, in the EU, the Digital Services Act holds Big Tech companies including Meta and TikTok accountable for content shared to their platforms, with rules around algorithmic transparency and ad targeting. And the UK’s Online Safety Act, which became law in October, now requires online platforms to comply with child safety rules or risk fines.

The Online Safety Act lays out a goal of making the UK “the safest place in the world to be online” — but the law has had vocal critics who say it could violate user privacy. The encrypted messaging app Signal, for example, has said it would leave the UK rather than collect more data that could jeopardize user privacy.



Source link

OTT
by Vivek Kumar

BBH India, the creative agency for CaratLane, has conceptualised and created a heartwarming Pujo film that positions Durga Puja as the perfect moment to pop the question. At the heart of the film is CaratLane’s elegant proposal ring, brought alive by BBH India as the ultimate symbol of commitment – timed to perfection with the emotional crescendo of Pujo. Titled ‘Maayer Aashirbaad’, the film is directed by award-winning filmmaker Bauddhayan Mukherji of Little Lamb Films, with music composed by legendary Debojyoti Mishra. It is a sensory delight that blends timeless Rabindra Sangeet with folk melodies, creating a soundscape that is both nostalgic and fresh. Mekhla Dasgupta and Chirantan Banerjee’s voices breathe life into Mishra’s score. The music becomes the emotional engine of a slowly unfolding love story between two protagonists, played by actors Ayoshi Talukdar and Subhrojit Saha, whose chemistry lights up the screen with playful intensity. Spanning the key days of Pujo from Shoshthi to Doshomi, the film captures iconic moments like Anjali, Dhunuchi Naach, and Bhog, each scene steeped in the colour, rhythm, and emotion of Bengal’s most cherished celebration.  The storytelling unfolds entirely through music. The girl drops playful hints of her desire for commitment while the boy responds with lighthearted mischief. The lyrics themselves become a conversation, questions and answers set to melody. The narrative builds gently, as days of festivity and moments of romance gather weight, until it culminates in a poignant proposal during Doshomi’s shindoor khela, where the male lead goes down on one knee and presents the CaratLane proposal ring, an unforgettable moment framed by tradition and tenderness. Parikshit Bhattaccharya, Chief Creative Officer, BBH India, said, “Durga Pujo is already a love story – between people, rituals, and memories. We wanted to frame it as the perfect backdrop for one more love story, and the CaratLane proposal ring became the natural climax. At BBH India, we believe powerful cultural truths make for the most resonant brand storytelling, and that’s exactly what this campaign celebrates. It weaves cultural nostalgia with feel-good romance to break away from the usual format of jewellery advertising.”According to Saumen Bhaumik, Managing Director, CaratLane, “The vision behind the campaign was to connect with people on a deeper, more personal level. “Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous—like an unforgettable melody. The film ‘Maayer Aashirbaad’ attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal. The medley of Rabindra Sangeet and folk melodies truly brings this story to life. Just to say that the most meaningful moments of love are simple, sincere, and made to last.”

OTT
by Vivek Kumar

Following the phenomenal success of its previous seasons, the much-loved series Panchayat returned with Season 4 on June 24 and has already solidified its standing as both a local and global sensation. The latest season recorded the strongest opening, surpassing all previous seasons in viewership, showcasing its wide appeal and gripping narrative. On launch day, Panchayat Season 4 trended among the Top 10 titles in over 42 countries including the USA, Canada, Australia, United Kingdom, and UAE among others, and was streamed in more than 180 countries during its launch week, highlighting its growing footprint. In India, it has been trending at #1 in India and was streamed across 95% of the country’s pin codes in the first week, reaffirming its deep-rooted popularity. Riding on the overwhelming response to Season 4, Prime Video has confirmed that Season 5 is already in development and will premiere in 2026. Since its debut on Prime Video in 2018, Panchayat has consistently captured hearts and earned critical acclaim. Season 2 was honored with the inaugural Best Web Series (OTT) Award at the 54th International Film Festival of India in 2023. With Season 4 delivering the biggest opening for the series yet, Panchayat continues to scale new heights, resonating deeply with audiences in India and around the world. “We are absolutely delighted with the phenomenal response to Panchayat Season 4, which has further elevated the series’ stature and set new benchmarks for authentic storytelling,” said Manish Menghani, Director & Head – Content Licensing, Prime Video India. “The season’s exceptional viewership across India and in over 180 countries within its launch week is a testament to its universal appeal and deep cultural resonance. With its heartfelt narrative and relatable characters, Panchayat has evolved into a global phenomenon, transcending borders and touching audiences with its warmth, simplicity, and authenticity. This milestone not only reflects the enduring love for the series but also reinforces the growing global appetite for rooted, Indian stories. We’re excited to share that work has already begun on Season 5, and we look forward to continuing the journey of Phulera and its beloved characters.” “It has been a truly extraordinary journey collaborating with Prime Video to bring Panchayat to life and witness its incredible growth over the years,” said Vijay Koshy, President, The Viral Fever (TVF). “This series holds a special place in our hearts, as it beautifully captures the charm, humor, and nuances of rural India, celebrating the power of simple, human storytelling. Panchayat reflects the shared vision and values we hold with Prime Video: to tell meaningful, relatable stories that resonate with audiences across geographies. We are deeply grateful for the overwhelming love Season 4 has received—not just from viewers across India, but from audiences around the world. A heartfelt thank you to the incredible cast and crew whose passion and dedication made this journey possible, and to the fans whose unwavering support continues to inspire us. We’re excited for what lies ahead and look forward to bringing Season 5 to audiences …

by Livemint

A few weeks ago, Netflix confirmed that it used generative AI for the first time ever in a TV show. Shortly after, the streaming giant shared a set of guidelines with its creators for promoting the responsible and transparent use of new technology while avoiding legal trouble. In a blog post about the new guidelines, Netflix said, “Generative AI tools (GenAI) that allow users to rapidly generate new and creatively unique media (video, sound, text, and image) are increasingly being used across creative workflows in Content Production.” “At… Source link