Meta signs multi-year partnership with UFC

Meta Platforms has signed a multi-year deal to become the first “official fan technology partner” of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook-parent’s board in January.

Under the deal, Meta will provide UFC fans a deeper immersive experience through its services, with its text-based platform, Threads, becoming the league’s official social media partner, UFC said in a statement on Wednesday.

Meta will have its branding featured in UFC’s Octagon ring for pay-per-view and “Fight Night” events, along with numerous…