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Meta is tightening its advertising policies in India for financial services. Beginning July 31, advertisers running securities and investment ads targeting Indian users — including global campaigns — will be required to verify both the beneficiary and payer behind the ads, the company said in an official update.
The move aligns with India’s regulatory expectations and is aimed at improving transparency in ads related to financial services.
Advertisers must provide a valid Securities and Exchange Board of India (SEBI) registration number for the…
