Measuring When AI Assistants And Search Engines Disagree

Before you get started, it’s important to heed this warning: There is math ahead! If doing math and learning equations makes your head swim, or makes you want to sit down and eat a whole cake, prepare yourself (or grab a cake). But if you like math, if you enjoy equations, and you really do believe that k=N (you sadist!), oh, this article is going to thrill you as we explore hybrid search in a bit more depth.

(Image Credit: Duane Forrester)

For years (decades), SEO lived inside a single feedback loop. We optimized, ranked, and tracked. Everything…