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SUMMARY
Industry leaders from Google, Oriflame, Bold Care and FreshToHome discussed ‘The Marketing Stack For A New Consumer Reality at The D2C & Retail Summit 2025
Busting marketing myths, the executives discussed how D2C marketing is shifting from traditional performance marketing to AI-driven strategies and measurable outcomes
Personalisation, hyperlocalisation, community building and UGC-driven storytelling were identified as the key factors to engage with Gen Z and…
