The order on M/s Digital Age Retail Pvt. Ltd. (FirstCry) has been passed under Sections 10, 20 and 21 of the Consumer Protection Act, 2019.
CCPA accused FirsCry of publishing misleading advertisements and engaging in unfair trade practices on its e-commerce platform (www.firstcry.com). It said that the company is engaged in ‘drip pricing’.
“The matter arose from a consumer…








