- ByStartupStory | April 16, 2024
Pune-based e-cycle startup EMotorad has announced a significant partnership with former Indian cricket captain Mahendra Singh Dhoni, who has not only invested in the company but also agreed to serve as its brand endorser.
In a media statement released today, Dhoni expressed his excitement about the collaboration, stating, “The future is in our hands. We are in an era where innovation plays a huge role in shaping sustainable solutions, and I’m a fan of new-age companies that build these. EMotorad stands at the forefront of shaping the future of mobility, and I am thrilled to be a part of this journey!”
Founded in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, EMotorad has quickly emerged as a key player in the e-cycle market. The company manufactures e-cycles tailored for adventure seekers, daily commuters, and casual riders, with a commitment to sustainability and innovation. Additionally, EMotorad exports its products worldwide, customizing e-cycles to meet country-specific regulations.
Kunal Gupta, co-founder, and CEO of EMotorad, emphasized Dhoni’s alignment with the company’s values, stating, “Dhoni perfectly embodies the core values of EMotorad: someone with passion, authenticity, and, most importantly, the love for bikes, cars, and now our e-cycles. We started EMotorad with a simple mission: to optimize the world of mobility and create fun moments for people and the planet — and who better than MS Dhoni to represent this.”
This announcement comes on the heels of EMotorad’s successful Series B funding round in November 2023, where the company secured ₹164 crore led by Panthera Growth Partners. With operations spanning across eight countries, EMotorad boasts a network of over 350 dealers and 10 experience centers in India, in addition to a robust digital presence.
