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ConsumerTech

LinkedIn User Alleges Receiving ‘Fake’ Blinkit COD Order Containing Nutella Bottles and Ketchup

Avesh, the LinkedIn user who raised the issue, shared that the unexpected order was delivered in his name and paid for by his family without confirmation, as they believed it was legitimate. He emphasized that he had not placed any such order and asked Blinkit to verify his account history to confirm the absence of any such transaction. Highlighting a potential misuse of his personal information, he questioned how someone could successfully place an order using his name, phone number, and address without his knowledge or consent. Avesh expressed serious concerns about Blinkit’s data security and urged the company to investigate who might have misused his information and how such a breach could occur.

He further demanded accountability from the platform, asking whether Blinkit ensures the security of customer data or treats such breaches lightly. In response, Blinkit issued a public apology in the comments of the post, stating that they take such matters seriously and requested Avesh to share his registered contact number or order ID via their support email to investigate further.

The incident also sparked broader concerns in the comment section, with one user suggesting that Blinkit should implement an OTP verification step before completing deliveries, especially for COD orders. The user reasoned that this could serve as an additional layer of protection to prevent fake orders and unauthorized deliveries, and improve overall customer trust. The incident has raised questions about the vulnerability of customer data and the need for better verification mechanisms in quick commerce platforms like Blinkit.

by Vivek Kumar

Nike teams up with India’s largest women-only sports and wellness community to help more women move with confidence and joy.  Sisters in Sweat (SIS), India’s largest community dedicated to women’s sport and wellness, announced a multi-year partnership with Nike, marking a significant moment in the movement to make sport more inclusive, accessible, and empowering for women across India. Founded in 2017 by Swetha Subbiah, a fitness coach and Nike-certified trainer, and Tanvie Hans, the first Indian-origin woman to play for English football clubs Tottenham Hotspur and Fulham Ladies, Sisters in Sweat was created to give women a safe, supportive space to connect through sport. Today, the community spans over 10,000 members across Bengaluru, Mumbai, Delhi-NCR, and Hyderabad, creating opportunities for women to engage in physical activity within a safe, inclusive, and supportive environment. This announcement follows the success of Nike’s After Dark Tour, a global race series and the largest Women’s 10k race in India—underscoring the brand’s continued commitment in championing women-led initiatives. “Sisters in Sweat is a shining example of the power of women coming together through sport,” said Tarundeep Singh, General Manager, Nike India. “At Nike, we’re committed to fuelling continued movement, joy and community for women across India, and we are proud to partner with Sisters in Sweat to help make that vision real, and move the world forward through the power of sport.” This partnership with Nike will support initiatives by Sisters in Sweat across multiple cities with Nike footwear and apparel, as well as sport expertise, enabling more women to play, connect, and thrive through sport starting with the multi-city football tournament.  “This partnership feels like a full-circle moment,” said Swetha Subbiah, SIS co-founder and long-time Nike ambassador. “I’ve been a Nike trainer for over a decade, and to now build something this meaningful with them—something that reaches thousands of women across India—is incredibly special. We’re building a powerful, active community of women who are taking ownership of their space in sport.” About Sisters in Sweat Sisters in Sweat is a community exclusively for women, by women, stitched together by sports and wellness. Co-founders Swetha Subbiah (personal trainer and Nike-certified fitness coach) and Tanvie Hans (former captain of the Karnataka State Football Team) have built SIS into a safe and inclusive space for women to move, play, and connect. Currently SIS is physically present in Bengaluru, Delhi & NCR, Mumbai and Hyderabad across 30+ sports and movement-based activities. About NIKE, Inc.NIKE, Inc., headquartered near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories.

by Team SNFYI

Clocks ₹800 Cr in FY25, Sets Sights on ₹1,000 Cr in FY26 Boult, India’s fastest-growing wearables brand will embark on its next phase of expansion that includes a new brand name GOBOULT and a new logo, a more focused business strategy, and significant investments in technology, design, and retail growth. The drive comes after a strong FY25, when the brand ended the year with ₹800 crore, almost doubling its revenue in two years. GOBOULT is targeting ₹1,000 crore in FY26. The digital-first consumers of today live fast, think forward, and act without waiting for permission. They demand brands that move at their speed, and GOBOULT delivers on that momentum.  The word “Go” signals a mindset shift, with speed, ambition, and transformation woven into the brand’s DNA. And this transformation is extended across the entire business strategy, from product design and retail expansion to global positioning and consumer experience. The new brand logo features two symbolic elements: a screwhead and an arrow. The screw embodies inner strength, innovation, and precision, while the arrow signifies the addition of the word “Go” in the brand, implying movement of the brand into building futuristic tech, and transformation. Together, they embody who GOBOULT is and where the brand is headed. Varun Gupta, the Co-founder of GOBOULT, shared, “Boult has always been more than a brand to me; it started as a passion project, something I built from scratch with heart, hustle, and belief and with GOBOULT, it’s not just a new name; it’s a personal milestone. We are changing the way we think, operate, and build. GOBOULT is a brand that aligns with and is prepared for the pace and personality of the next generation. The rebrand reflects our commitment to moving faster, thinking bigger, and taking Indian innovation global. For me, this is not just about keeping up with change but leading it. GOBOULT is a rebuild, a reboot, and a step toward creating a global Indian tech brand that’s as bold as the youth we serve.” GOBOULT is advancing into the ₹2,000+ average selling price (ASP) segment, where it will provide a product portfolio that prioritises design and places a greater emphasis on wearables, fashion-aligned audio devices, and tech-driven personal gear. The brand is bolstering its premiumization strategy by prioritising product innovation, Gen Z design sensibilities, and an omnichannel presence. GOBOULT will increase its retail presence from 3,000 to over 30,000 stores in general trade, modern retail, and experience-first formats over the course of the next 18 months. It is expected that this will lead to a significant shift in the company’s revenue balance, as offline sales become a critical aspect of the business The company is allocating a sum of 25 crores to R&D and design innovation, with a particular focus on the development of an AI-first company, building more intelligent hardware, the deeper integration of software, and the creation of intuitive user experiences. Furthermore, it plans to build up its engineering and design teams to facilitate this expansion. GOBOULT is presently …

by Team SNFYI

India’s Vodka Shines with Three Silver Medals and One Bronze. In a landmark moment for Indian alco-bev, ZigZag Vodka has emerged as the Indian vodka brand to win multiple honours at the prestigious Asia World Spirits Competition 2025, hosted by The Tasting Alliance. Just months into its launch, ZigZag has swept the global stage with four international medals, one for each of its debut vodka variants. The brand took home three Silver medals for its Original, Green Apple, and Orange vodkas, as well as a Bronze for its Lime vodka, achieving a clean sweep for the entire range. All four are proudly made in Chhattisgarh, India. “This is a proud moment for Indian spirits. ZigZag is officially the Indian vodka brand to win international honours across its entire range, and that too, within our very first year. It’s an honour to be recognised on a global stage, and it strengthens our belief in what we’re building – a bold, design-led spirit from India that’s ready to be celebrated worldwide.” said Ishwaraj Singh Bhatia, Co-Founder of Simba Beer & ZigZag. The Asia World Spirits Competition is judged by some of the industry’s top experts, and ZigZag’s success underscores the growing global appetite for bold, innovative spirits rooted in Indian craftsmanship. With this international recognition, ZigZag continues to push boundaries for what Indian alcohol can mean – flavour-forward, design-led, and ready to go global. About ZigZag Vodka ZigZag is your passport to the unconventional. Crafted for those who live life in all its vibrant flavours, it blends premium quality with a bold, trendsetting edge. From the Original to the exciting Lime, Orange, and Green Apple, each sip of ZigZag is an invitation to step off the beaten path and embrace life’s unpredictable journey. After all, the most exciting journeys in life are never straight—at ZigZag, we believe in “Never Walk Straight.”