Letterboxd Is Launching Its Own Unique Take on a ‘Video Store’

Letterboxd has long been the discursive mecca where film nerds go to share their online opinions about the movies they’ve watched. Now, however, the platform appears to be trying to transform itself into a place where said nerds can also watch movies, not just talk about them.

On Wednesday, the company announced that it will soon be launching what it calls its “Video Store”—a “film rental platform inside Letterboxd.” As far as can be discerned, this new feature is going to…