Lenskart launches Spanish brand Meller in India

Lenskart had acquired an 80% stake in Meller for Rs 407 crore (about €41.5 million) in July this year as part of its strategic expansion into Europe and Gen Z-focussed product lines.

Through this expansion of the brand in India, Lenskart is strengthening its premium and fashion eyewear offering in the country to tap into the new-generation buyers. “We are building a house of brands designed for consumers whose tastes are more global…