Leeds Bradford Airport has officially renewed its partnership with Bradford City AFC, strengthening ties between Yorkshire’s largest airport and one of the region’s most passionate football clubs. The announcement marks the third consecutive year of collaboration between the two Yorkshire institutions, highlighting their shared commitment to community engagement and regional pride.
Continuing a Proud Yorkshire Partnership
The renewed partnership ensures that Leeds Bradford Airport (LBA) will remain an official partner at the University of Bradford Stadium for the upcoming 2025–2026 season. The airport will also continue as an associate partner of the Bradford City Business Club, supporting the club’s growing network of local and regional businesses.
Under the new deal, the Leeds Bradford Airport brand will appear prominently across Bradford City’s digital channels, matchday advertising boards, and in-stadium displays. In return, Bradford City will feature promotional campaigns and branding at Leeds Bradford Airport’s passenger terminals, giving the football club high visibility among thousands of travelers passing through each day.
A Win for Community and Local Pride
Bradford City’s general manager, Davide Longo, welcomed the renewed partnership, emphasizing the importance of local collaboration.
“We are excited to continue working with Leeds Bradford Airport, helping to bring our club to as many people as possible,” Longo said. “We value working with Bradford-based businesses, so to have our local airport on board is something we are proud of. We look forward to collaborating with John and his team over the next year.”
The partnership underscores the club’s dedication to strengthening ties with Yorkshire businesses and creating mutually beneficial relationships that extend beyond football.
Leeds Bradford Airport’s Role in Yorkshire’s Growth
John Cunliffe, Commercial and Strategy Director at Leeds Bradford Airport, said the renewal represents more than a sponsorship — it’s a celebration of Yorkshire’s identity and community spirit.
“Partnering with Bradford City AFC is an exciting opportunity to support a club that represents the heart of Yorkshire and its vibrant community,” Cunliffe said. “We look forward to welcoming the Bantams’ advertising to the airport and celebrating this partnership throughout the coming season.”
The partnership also aligns with the airport’s broader strategy of regional investment and community collaboration. Leeds Bradford Airport, often referred to as “Yorkshire’s Airport,” serves millions of passengers annually and acts as a critical transport hub for both business and leisure travel across the North of England.
Strengthening Regional Branding
By aligning itself with one of the region’s most well-known football clubs, Leeds Bradford Airport continues to enhance its visibility among local audiences while promoting travel opportunities from Yorkshire to key destinations across Europe and beyond.
The airport’s ongoing modernization projects, including terminal expansions and new route additions, aim to boost its competitiveness against other UK regional airports. Meanwhile, partnerships with organizations like Bradford City help maintain a strong connection to the local community.
The collaboration also highlights the growing importance of sports partnerships in regional branding. For Bradford City, aligning with a major transport hub amplifies the club’s reach and strengthens its commercial foundation at a time when lower-league football clubs are seeking sustainable revenue streams.
Community-Centered Collaboration
The relationship between Leeds Bradford Airport and Bradford City goes beyond traditional sponsorship. Both parties have previously worked on charitable initiatives and fan engagement programs, supporting causes related to youth sports, education, and mental health awareness in West Yorkshire.
With the partnership now extended for another year, similar projects are expected to continue, benefiting local fans and travelers alike.
Looking Ahead
As the 2025–2026 football season approaches, both Leeds Bradford Airport and Bradford City AFC plan to roll out joint marketing campaigns celebrating the “Pride of Yorkshire.” Travelers passing through the airport will see Bradford City branding prominently displayed, while match-going fans will notice fresh LBA signage and digital activations around the stadium.
The renewed collaboration reflects a shared belief that Yorkshire’s success lies in the strength of its community partnerships — connecting football, business, and regional identity under one unified vision.
“This partnership shows what can happen when two Yorkshire institutions come together with a common goal,” said Longo. “We’re proud to represent the same community and to share our success with the people who make Yorkshire special.”
With Leeds Bradford Airport continuing to expand its reach and Bradford City aiming for promotion in the coming season, both organizations stand to benefit from a collaboration rooted in loyalty, growth, and shared ambition.
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