Major tournaments during Independence Day and Diwali, with digital activations and a grand Meet & Greet in Mumbai
Konami Digital Entertainment, B.V (KONAMI) today announced an electrifying new eFootball™ campaign for its Indian audience, running from August to October 2025 and culminating in a special Meet & Greet event in Mumbai this December. The high-energy initiative celebrates India’s Independence Day and Diwali, featuring tournaments, exclusive content drops, and rewards, alongside appearances from top Indian sports and cultural icons.
The campaign will include two major tournaments – The Independence Day Cup and The Diwali Cup – offering fans the chance to engage with a stellar lineup including cricket star KL Rahul, football icon Sunil Chhetri, content creator Focused Indian, rising cricket talent Nitish Kumar Reddy, and actor Ahan Shetty.
In a first-of-its-kind creative collaboration, KONAMI has also partnered with renowned visual artist and illustrator Santanu Hazarika for an Independence Day surprise for all the eFootball™ fans.
Speaking on the development, KONAMI’s eFootball™ General Producer Junichi Taya said, “India continues to be one of the most exciting gaming communities for us globally, and this campaign is our way of celebrating and voicing that energy — through festivals, football, and fandom. Our commitment to our Indian community is paramount to us. Through a host of partnerships, we are leveraging some of the biggest names in Indian sport and culture with activations aimed at celebrating “INDIA’’. As the industry continues to grow in India, we are seeking to lead the way forward through eFootball™.”
The eFootball™ India Discord server will serve as the central hub for all campaign activities. From UGC challenges and quizzes, to scrims, and tournaments, winners will receive cash prizes and exciting rewards. Critically, the top performers in scrims and tournaments, along with the most active member on the Discord server, will also earn an exclusive invitation to the highly anticipated Meet & Greet event in Mumbai. Players seeking to register can do so by visiting the official Discord server: www.discord.gg/efootballindia
About “eFootball™”
Winning Eleven (PES), which was launched in 1995, has evolved into eFootball™ and celebrates its 30th anniversary as the eFootball™ series this year.
It is playable on consoles, PCs, and mobile devices as a free to play title, allowing players to enjoy realistic football action with real-world clubs and national teams. Additionally, real-world football trend, such as player transfers and performances during the game, are updated weekly.
Features include “Dream Team,” where players can create their own original team to compete against others, and “Co-op,” which allows corporative online play up to 3vs3 matches, offering modes suitable for both beginners and advanced players.
“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.
About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series.
