P•TAL (Punjab Thathera Art Legacy), India’s handcrafted copper, brass, and bronze brand blending heritage with modern lifestyle, has raised USD 3 million in its Series A round to bolster its presence in India and accelerate growth across global markets. The round was led by VC Grid, bringing together a powerful community of family offices and accomplished founders, including Ekamya Ventures, the Salarpuria Group, LNB Group and several other marquee backers and Rainmatter, the fund backed by Nithin Kamath of Zerodha.
Connecticut Innovations, the US-based venture firm, also participated, marking its first investment in an Indian company. The round saw participation from Anicut Capital, Zero Pearl VC, Jaipur Rugs Family Office, Ramakant Sharma (Livspace), Sanjay Kapoor (Genesis Luxury by Reliance), Avnish Anand (Caratlane), Shibam Das (Atomberg), and Dr Ritesh Malik (Innov8).
P•TAL’s exports to the US, UK, Europe, and the Middle East account for more than 55% of its total business. The brand now aims to deepen expansion across these regions, driven by growing demand for sustainable, wellness-focused lifestyle products. Over the next three to five years, its international business is projected to contribute over 75% of overall revenue. Investments will be directed towards product innovation, technology-led supply chain efficiencies, and empowering artisan communities in India.
On the funding announcement, Aditya Agrawal, Co-founder and CEO of P•TAL said “This fundraise is not just capital; it means something deeper for us. It’s a partnership with visionary investors, who believe as deeply as we do in the revival of beauty and the benefits of traditional metals like brass, copper and bronze and their place in the global homes and kitchens. We stand at the intersection of timeless heritage and modern utility, and this partnership fuels our mission to take P•TAL from the homes of India’s artisans to households across the world. With this backing, we are poised to scale globally, reimagining what ‘Made in India’ means: craft that carries soul, design that speaks the future, and products that are healthy and last generations. This is just the beginning, and together, we are building a brand that will make India proud on the world stage.”
“P•TAL is a rare blend of purpose and performance — rooted in a strong ethos while charting a disciplined growth trajectory. By reviving a centuries-old craft and empowering artisan communities, the founders are building a brand with global resonance. At VC Grid, we are excited to back founders who combine clarity of vision with deep purpose, and with this growth capital, we believe P•TAL is poised to become both a household name and a global ambassador of Indian craftsmanship and conscious living.” said Vansh Oberoi, Founder & Managing Partner, VC Grid
Speaking on the investment, Nithin Kamath, Founder & CEO, Zerodha said, “P•TAL has built an ecosystem that honours traditional craftsmanship by empowering artisan families. It is remarkable that these artisans have increased their earning potential from about Rs 2,500 to Rs 60,000, with one of them even holding ESOPs in the company. With a majority of the revenue coming from outside India, it is encouraging to see Indian heritage crafts finding their place across the world.”
Building on its growing consumer traction, P•TAL also secured an all-sharks deal on Shark Tank India Season 3. This milestone spotlighted the brand’s vision and reinforced investor confidence in its potential to scale globally. The company’s revenues have climbed from ₹5 crore ARR to ₹50 crore ARR since its previous fundraise, underscoring the brand’s rapid scale-up. Today, P•TAL serves quality-conscious households and wellness enthusiasts globally, with 60% of international revenue coming from foreign buyers. The company is targeting ₹150 crore ARR within the next twelve months, aiming to cement its position as a profitable, sustainable luxury brand redefining Indian craftsmanship worldwide.
