KisanKonnect, India’s leading farm-to-fork D2C brand, today announced that it has raised ₹72 crore in its Pre-Series B funding round. The round was led by Bajaj Finserv Ventures, with participation from Mistry Ventures, Desai Foods, Dhanuka Agritech and Action Tessa Family Office also participated with strong follow-on investments.
Founded with the vision to connect farmers directly to urban consumers, KisanKonnect has built a technology-first supply chain platform uniquely designed for fresh produce. KisanKonnect was built ground-up to deliver safe, residue-tested fruits and vegetables with unmatched freshness unlike conventional other e-commerce platforms—which often struggle to handle perishables. This positions KisanKonnect as the preferred brand for quality-conscious urban consumers in Mumbai and Pune.
At the heart of its moat lies in deep farmer partnerships. KisanKonnect works closely with thousands of farmers, integrating farm-level data, crop calendars, traceability, and digital payments. This ensures consistent supply, long-term trust, and superior quality for consumers.
The company has developed proprietary Supply Chain Intelligence tools that tackle perishables complexity—covering IoT and RFID-based traceability, AI-driven demand forecasting, farmer advisory app, and real-time dashboards. Together, these innovations allow KisanKonnect to handle 650+ SKUs of temperature-sensitive produce, reducing wastage while ensuring predictable freshness.
KisanKonnect follows a strong omni-channel strategy. Its digital App caters to younger customer cohorts, offering 60-minute delivery across Mumbai and Pune. At the same time, its conveniently located KisanKonnect Farm Stores serve consumers who prefer to shop fresh produce offline.
Vivek Nirmal, Co-Founder of KisanKonnect, said,
“We have built proprietary tech tools and strong farmer partnerships that transform perishables logistics into a predictable, scalable and consumer-friendly model. This has helped us to solve the toughest problem in fresh produce supply chains – the lack of real-time intelligence. This fundraise will help us expand our technology stack further, deepen our farmer network and scale both our digital and offline presence.”
Sam Subramaniam, President & Head – Private Equity of Bajaj Finserv Group, the lead investor, stated, “KisanKonnect as the leading farm-to-fork platform sits at the intersection of Agri Tech, D2C and E-commerce. The Company has demonstrated a unique ability to digitize and streamline fresh produce supply chains, while building trusted farmer partnerships and delighting quality-conscious consumers. We are excited to partner with the KisanKonnect team in their next phase of growth.”
