Quick commerce platform KiranaPro has acquired hyperlocal grocery delivery service Joper.app to boost its footprint in the hyperlocal retail space.
However, the company did not disclose the financial terms of the deal.
Founded in 2024 by Deepak Ravindran and Dipankar Sarkar, KiranaPro operates an AI-powered quick commerce platform that enables kirana stores to offer 10-minute deliveries through the ONDC network.
KiranaPro, through this buyout, will integrate Joper.app’s operations across 25 cities, including Ranchi, Thane, Kolkata, Jaipur, Mysuru, Noida and Vaishali.
Joper.app, which operated on Growcify’s rented platform, had built a network of kirana store owners and customers in these markets.
“This acquisition strengthens our presence in the hyperlocal commerce space while ensuring better tech-enabled solutions for local store owners,” KiranaPro CEO Deepak Ravindran said.
Joper.app founder Sumit Gorai said the partnership would allow Joper.app’s vendors to leverage KiranaPro’s AI tools and ONDC integration.
Speaking to Inc42, Gorai shared how he founded Joper.app in 2024 after identifying the need for digital solutions in local retail.
The platform quickly gained traction across eight states, including Rajasthan, Jharkhand, West Bengal and Maharashtra. However, limited funds forced Gorai to rely on hired tech professionals, making it difficult to scale up the platform’s technological infrastructure.
He said, “While we could compete in customer service, we couldn’t match the technology of larger players without funding.”
The acquisition comes amid increasing competition in India’s quick commerce space, with several major players expanding their operations. Last month, Amazon began testing its quick commerce service ‘Tez’ with employees in Bengaluru, while Myntra launched M-Now for fashion deliveries in November 2024.
Several traditional retailers and D2C brands have also ventured into quick commerce recently. Nykaa began piloting 10-minute deliveries in Mumbai last October, while Flipkart expanded its Minutes service to Delhi NCR and Mumbai.
The quick commerce sector in India is expected to grow 75% year-on-year by 2025, according to industry estimates, with platforms expanding beyond groceries into new categories and tier II cities.
