Kapiva spends Rs 188 Cr on advertising in FY25; posts Rs 342 Cr revenue

Ayurveda wellness brand Kapiva sustained its strong growth momentum in the fiscal year ended March 31, 2025, as revenue rose nearly 50% year on year. However, higher incremental spending during the year weighed on the bottom line and led to a 23% increase in the company’s losses over the same period.

Kapiva’s revenue from operations grew 50% to Rs 342 crore in FY25 from Rs 228 crore in FY24, according to its consolidated financial statements sourced from the Registrar of Companies (RoC).

Founded 2015, Kapiva is an ayurvedic nutrition brand offering…