House of D2C celebration brands, Join Ventures, raised $23.5 million in Series B led by Motilal Oswal Alternate Investment Advisors (MO Alts) where Convivialité Venture (the VC arm of French beverage giant Pernod Ricard), alongside existing investors such as DSG Consumer Partners, Venture Catalysts, ZNL Growth and other high networth investors also participated.
Join Venture manages a slew of brands in the gifting and floral industries. Its portfolio includes names like IGP, a gifting store with both B2C and B2B verticals, Interflora, a D2C florist brand, and Masqa, an upcoming gourmet food brand. The funding will be used to expand the startup’s network of dark stores and drive the growth of its portfolio brands. In addition, Join Ventures plans to use the investment to launch new products and categories over the next 18 months. The funds will also be used to strengthen its technology vertical, allowing for hyper-personalization across multiple platforms.
