JioMart reported on Friday (September 29), it saw a 7X growth in monthly orders as a result of its partnership with Meta’s WhatsApp.
Celebrating a year of the partnership to enable shoppers simply browse and shop for their household needs through WhatsApp chat services, the retail giant announced that with an end-to-end shopping experience within WhatsApp, JioMart is able to tap consumers, who are hesitant to shop online.
Last year, Jio Platforms partnered with Meta to offer JioMart-on-WhatsApp to offer convenient shopping experience to users.
It further said in a statement that WhatsApp’s user-friendly functionality has also enabled a 6x month-on-month growth in new customer conversion on JioMart- on-WhatsApp. Additionally, this partnership has helped consumers and businesses of all sizes to connect in new ways.
Commenting on the development, Sandhya Devanathan, VP, Meta India said, “The growth JioMart has seen since both sales and customer acquisition on WhatsApp is a testament to the fact that businesses and people are finding messaging to be the faster, more convenient way to get things done. Business messaging is an area with real momentum, and these chat-based experiences will be a game-changer around the world.”
To this, Sandeep Varaganti, CEO, JioMart added, “We have been expanding our offerings on the platform and now have multi-categories available on the catalogue, from groceries and fashion to electronics.”
He furthered that on WhatsApp, the retail major is planning to offer collections from the Reliance Jewels range soon. “Together, we are determined to make this new channel of digital shopping a success and fill the need gap of the digitally shy customers and reach a larger audience across the country,” he added.
On this partnership anniversary, JioMart will offer discounts up to 70% on products across categories on WhatsApp shopping. Also, it announced a live session on their social media platforms for consumers on Friday evening.
Last month, JioMart announced this partnership to be a “huge success” as it saw a 9X growth of JioMart customers on WhatsApp since its launch. Back then, the company said that its saw an overall growth in its digital and new commerce businesses surged in the financial year 2022-23 (FY23), reaching INR 50,000 Cr.
Earlier this year, JioMart came on WhatsApp after shutting down its quick commerce venture JioMart Express. Also, soon after shutting down this vertical it laid off abut 1000 employees as a cost-cutting measure.
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