Government Support Helps Local Coffee Cooperative Reach Wider Market
The East Java Office of Cooperatives and Small and Medium Enterprises (Diskop UKM Jatim) has facilitated Javeast Coffee Cooperative in entering the national stage through its participation in the Café & Brasserie Expo Indonesia 2025, held in Jakarta from October 10–12, 2025. The initiative is part of a broader government strategy to enhance market access for cooperatives and MSMEs across the province.
According to Endy Alim Abdi Nusa, Head of Diskop UKM Jatim, this effort reflects the provincial government’s ongoing commitment to ensuring small business players — especially farmer-based cooperatives — can expand their reach beyond local markets.
“This is tangible proof that the government stands with MSMEs and cooperatives,” said Endy. “We don’t just assist at the production level; we actively open opportunities at the consumer end. Javeast Coffee represents the best of East Java’s coffee quality, and this expo is the perfect platform for them.”
Strong Branding and Business Matching Support
Diskop UKM Jatim’s assistance covered booth financing, branding mentorship, and business matchmaking with potential buyers, including café owners, hotel operators, and distributors.
The move aims to generate significant trade contracts that will directly improve the income and welfare of cooperative members, most of whom are small-scale coffee farmers.
For the farmers, this represents more than just a business opportunity — it’s a moment of validation. Each cup of Javeast Coffee served at the expo tells a story of resilience and craftsmanship rooted in East Java’s fertile highlands.
“Every cup of Javeast Coffee brewed at their booth carries a prayer for a better life and a brighter future for their children,” Endy added.
A New Chapter for East Java Coffee
The Javeast Coffee Cooperative, established to unite local coffee growers under one banner, has become a symbol of East Java’s agricultural pride. Participation in national expos like this one strengthens its position in Indonesia’s competitive specialty coffee market, opening doors to export opportunities and long-term partnerships with global buyers.
Industry observers note that such initiatives align with the government’s push to make East Java a national coffee hub, leveraging its rich volcanic soil and diverse microclimates.
Empowering Local Farmers Through Cooperation
Programs like the one championed by Diskop UKM Jatim highlight how public institutions can play a pivotal role in empowering local farmers through cooperative models. Beyond business exposure, these events offer training in branding, quality control, and digital marketing, helping small producers build sustainable, scalable enterprises.
Conclusion
The Javeast Coffee success story illustrates how strategic government support can bridge the gap between local producers and national markets. As East Java continues to strengthen its cooperative ecosystem, initiatives like these ensure that smallholder farmers remain at the heart of Indonesia’s economic growth.
For coffee lovers, it’s a chance to savor the rich aroma of progress — one cup at a time.
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