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Is That Video Real or AI? Why It’s So Hard to Spot a Deepfake and What to Look For

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Don’t feel bad if you’ve been fooled by an AI-generated image or video. AI is creating content more convincing than ever before, and long gone are the days when a “fake” on the internet was easy to spot, like a badly Photoshopped picture.

New AI tools, including OpenAI’s Sora and Google’s Veo 3 and Nano Banana, have erased the line between reality and AI-generated fantasies. Now, we’re swimming in a sea of AI-generated videos and deepfakes, from bogus celebrity endorsements to false…

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