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This week’s Ask An SEO asks a classic content conundrum:
“Are content refreshes still an effective tactic, or is it better to create new pages altogether?”
Yes, content refreshes are still an effective tactic in cases such as:
- Product releases where you only continue to sell the new product (new colors or sizes and other variants, but the same product).
- Data is released and should be updated for the content to be helpful or accurate.
- New customer or reader questions that are something readers are considering and thinking about.
- New brands…
