Is Google About To Go Full AI Mode?

AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter) post that “AI Mode” will become the default for Google Search “soon” and then reclarified his statements, but if that happens, what could potentially happen to the SEO industry, especially with over 100 million monthly active users searching in AI Mode, according to Google?

Screenshot from X (Twitter), November 2025

Let’s explore some potential…