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Is Ather Reving Enough?
Even though loss-making, Ather must be doing something right. As established rival Ola Electric juggles heavy losses and a tanking market share, the recently listed EV maker improved its overall margins in Q1 FY26 by slashing its losses by 26% sequentially. So, what drove Ather’s run during the quarter?
Inside Ather’s Glovebox: Ather brought down the cost of goods sold 25% to INR 1.12 Lakh in Q1 FY26 from INR 1.48 Lakh in FY24, helped by a decline in the prices of…
