Is AI Search SEO Leaving Bigger Opportunities Behind?

A recent podcast by Ahrefs raised two issues about optimizing for AI search that can cause organizations to underperform and miss out on opportunities to improve sales. The conversation illustrates a gap between realistic expectations for AI-based trends and what can be achieved through overlooked opportunities elsewhere.

YouTube Is Second Largest Search Engine

The first thing noted in the podcast is that YouTube is the second-largest search engine by queries entered in the search bar. More people type search queries into YouTube’s search bar than…