Apple’s Latest Accessory Marries Tech and High Fashion
In the latest Apple news today, the tech giant has unveiled its newest lifestyle accessory—the iPhone Pocket, a limited-edition sling designed in collaboration with the legendary Japanese fashion house ISSEY MIYAKE. This stylish and functional product represents a harmonious blend of technology, minimalism, and wearable design—hallmarks of both brands’ philosophies.
The iPhone Pocket is set to launch globally on November 14, 2025, marking a nostalgic yet forward-looking partnership between Apple and the iconic fashion designer’s legacy. The project is helmed by Yoshiyuki Miyamae, creative director at A-POC ABLE ISSEY MIYAKE, who continues the brand’s tradition of merging technology with artistry.
The Return of a Legendary Collaboration
This isn’t the first time Apple and Issey Miyake have crossed creative paths. The late Steve Jobs, Apple’s visionary co-founder, famously wore Miyake’s black turtlenecks as his personal uniform. Their friendship, born out of a shared admiration for simplicity and innovation, inspired this latest collaboration.
The iPhone Pocket builds on Miyake’s revolutionary A-POC (A Piece of Cloth) concept—an advanced 3D knitting technique that turns a single thread into a complete product. The result is a modern reinterpretation of “a piece of cloth” that envelops the iPhone like a second skin, offering both protection and aesthetic elegance.
Design, Colors, and Functionality
Apple describes the iPhone Pocket as a “singular 3D-knitted construction” that stretches to fit various iPhone models. Its semi-transparent textile allows users to see notifications through the mesh when stretched, combining form and function in true Apple style.
The product will be available in two lengths:
- Short Strap Version – Priced at $149.95, available in eight colors including lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black.
- Long Strap Version – Priced at $229.95, offered in sapphire, cinnamon, and black.
Both versions are crafted in Japan, reflecting the precision and craftsmanship synonymous with ISSEY MIYAKE design. The collaboration demonstrates how Apple continues to expand its ecosystem into the realm of wearable fashion accessories without losing its minimalist design ethos.
The iPhone Pocket and Apple’s Vision
According to Molly Anderson, Apple’s VP of Industrial Design, the iPhone Pocket color palette was “intentionally designed to mix and match with all iPhone models and colors.” The move underscores Apple’s commitment to lifestyle innovation—blurring the lines between tech, fashion, and personal expression.
Yoshiyuki Miyamae echoed this sentiment, saying that the iPhone Pocket embodies “the joy of wearing iPhone in your own way,” emphasizing individuality and creativity. The accessory can be handheld, worn crossbody, or attached to bags—making it versatile for both fashion-forward users and everyday Apple fans.
Honoring Issey Miyake’s Legacy
Issey Miyake, who passed away in 2022, remains one of the most influential figures in fashion design. His forward-thinking approach and dedication to craftsmanship revolutionized modern apparel. The iPhone Pocket Issey Miyake collaboration is not just an accessory—it’s a tribute to his philosophy that design should be timeless, inclusive, and inspired by joy.
As Apple continues to explore the intersection of technology and human experience, collaborations like this reaffirm its status as a cultural as well as a technological innovator.
What This Means for Apple Fans
For Apple enthusiasts, the iPhone Pocket offers more than just a stylish way to carry their devices—it’s a piece of history, a wearable symbol of Apple’s design legacy, and a nod to the friendship that once shaped the company’s aesthetic identity. With the holidays approaching, the iPhone Pocket could very well become the season’s must-have accessory for both tech lovers and fashion devotees alike.
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