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iPhone 17 Pro may be a tougher sell than ever before


Apple’s full iPhone 17 lineup is being unveiled in mere weeks, with each new model having its own unique selling points. But one model in particular could be set for a tougher sales year than usual: the iPhone 17 Pro.

iPhone 17 Air and Pro Max features could make 17 Pro more niche

iPhone 17 Air may get 120Hz display, but lack ProMotion features | Render of Air model against AIR name

Normally Apple’s iPhone lineup has two high-end models: the Pro and Pro Max.

But this year, shoppers will have three premium options:

  • iPhone 17 Pro
  • iPhone 17 Pro Max
  • iPhone 17…



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