With a new digital community encompassing all sports, GameOn is redefining the fan
experience with its unique approach of being ‘for fans, by fans.’ Curated by NEWJ,
GameOn spans classic sports such as cricket, WWE, and F1 to the latest trends in
e-gaming and e-sports. This social-first, video-only platform is making a mark in sports
reporting, creating a space where fans play a pivotal role.
In India, the sports scene is thriving, fueled by a diverse and massive fan base. According
to Comscore (2023), India is the second-highest globally in online news consumption,
with 88% accessing news via social media platforms (Google-Kantar Report, 2023).
Statista (2023) emphasizes over 150 million active online news consumers in Indian
languages, mainly in rural areas. This highlights the vast potential of a platform like
GameOn, utilizing social media to engage with fans.
GameOn disrupts conventional sports coverage, offering a fresh perspective with
fan-friendly explanations. Their signature series, ‘What’s the Vibe?,’ goes beyond on-field
performances, exploring the personalities, motivations, and controversies surrounding
athletes and sports figures. From epic rivalries to iconic moments like Sir Alex Ferguson
signing Cristiano Ronaldo and India’s first NBA draft pick, GameOn sparks engaging fan
discussions in a simplified and relatable manner. Another fan-centric initiative is ‘The
GameOn Podcast,’ featuring authentic conversations led by passionate fans.
This distinctive blend of content and community engagement fosters a strong sense of
belonging for sports enthusiasts across India.
GameOn was born from the desire to create a sports community driven by fans, not
simply experts,” says Kunal Chadhary, co-founder and COO at NEWJ. “As a sports fan
myself, I understand the need for a new-age platform that caters to India’s growing sports
fandom. We aim to educate and entertain fans, allowing them to be part of the process
and actively engage in discussions.”
GameOn is accessible on Facebook, YouTube, Instagram, Twitter and Snapchat, and has
a reach of 20 Million+ in 3 months since launch.
About GameOn by NEWJ:
GameOn by NEWJ is an all-sports content creation community that brings together
passionate fans to provide a fresh and simplified perspective on stories that are closest to
their hearts. Through engaging video content and a fan-led podcast, GameOn aims to
create an inclusive space for sports enthusiasts to connect and share their love for sports.
About NEWJ:
Shalabh Upadhay, Anshuman Sarda, and Kunal Chaudhary founded NEWJ in 2018 with
the mantra ‘Stories of India, for India, by India.’ Backed by Reliance-Jio, NEWJ is a
video-first, social-only platform that publishes stories in 13 languages with an aim to take
factual, credible news to every corner of the country. Ranked 25th among the top 50
Global Digital Media Companies by Tubular Labs Ltd., NEWJ expanded beyond news in
2023 to set up its 360-degree creative and digital solutions vertical ASK Media Labs,
under which it has curated end-to-end result-driven marketing campaigns for brands like
NBA, CRED, boAt, Netflix, Mumbai Indians and GoPro among others. It also applies its
vernacular expertise to help brands reach regional markets.
