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India’s newest and buzziest consumer internet category has gone from zero to several hundred thousand weekly orders in a matter of months. The 10-minute househelp segment, which barely existed before March, has exploded this year, with three players —
Urban Company,
Snabbit, and
Pronto — racing to build this service for urban households.
The scale-up has been sharp. In August, Urban Company fulfilled 2,09,000 InstaHelp orders; Snabbit handled around 1,00,000; and Pronto completed 25,000-30,000, according to industry estimates. By October, those…
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