Instagram’s anticipated Twitter competitor, Threads, has made its debut on the iOS App Store in the United States. The standalone app, set to launch on July 6, allows users to seamlessly transition their existing Instagram followers and followings onto the new platform.
Threads aims to bring communities together for discussions on various topics, both current and trending. The app’s description on the App Store highlights the ability to connect with favorite creators, like-minded individuals, and even build a dedicated following to share ideas, opinions, and creativity with the world.
While Threads is closely linked to Instagram, it operates independently as a separate application. Based on available information from the App Store listing, users can engage with posts through likes, comments, reposts, and sharing. The screenshots also indicate the option to control who can reply to posts, including everyone, people you follow, or only those mentioned in the post.
The release of Threads comes as no surprise, as details surrounding the app have been gradually emerging over the past few months. Instagram described Threads as “decentralized,” according to an Instagram spokesperson, and leaked slides from a briefing with top creators hinted at compatibility with the decentralized network ActivityPub, which includes Mastodon. However, this connection to decentralization remains unclear, considering Instagram’s centralized nature.
While Meta’s previous side apps have had mixed success, Threads enters the market at an opportune moment, with Twitter facing ongoing challenges. Consumers now have the choice of whether to embrace Meta’s expansion into another aspect of their social media experience. The true test will be in how users respond to the new platform and its potential for community engagement.
