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Urban Company has rebranded its 15-minute house-help booking service from ‘Insta Maids’ to ‘Insta Help’ following social media criticism and backlash from several employee unions over its perceived exploitative work model.
The company announced the name change on X, stating, “Words matter. That’s why Insta Maids is now Insta Help – because dignity, respect, and progress start with the name, and go beyond. Thank you for your feedback and for helping us make this change.”
The company further justified…
