Inside Wakefit’s INR 1K Cr Biz, InCred Nets INR 440 Cr & More

Inside Wakefit’s INR 1K Cr Biz 

Wakefit isn’t what it was four years ago. Although a young player in India’s entrenched mattress market, the D2C brand has strategically diversified over the past few years to become a holistic home solutions startup. So, how did Wakefit crack the code?

The Furniture Factor: What proved to be a gamechanger for IPO-bound Wakefit was its foray into the furniture segment in 2019. This vertical has emerged as the brand’s fastest-growing business over the last three years, propelled by a growing offline…