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Inside Strategy’s Bitcoin Plan — And What Could Trigger a Future Sale

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Key takeaways

  • Strategy is the largest corporate Bitcoin holder, with roughly 650,000 BTC on its balance sheet.

  • The company’s model hinges on raising capital and converting it into BTC while keeping its market-cap-to-Bitcoin value (mNAV) above 1.

  • CEO Phong Le has described any Bitcoin sale as a “last resort” option that would be considered only if mNAV drops below 1 and access to new capital meaningfully deteriorates.

  • Even if Strategy chooses to sell a portion of its holdings, Bitcoin trades in a market with tens of billions in daily volume, and any…

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