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Video streaming has grown into a $129.26 Bn global market and aims to reach $416.8 Bn by 2030. But this growth also marks a limitation of video as a medium as it remains largely one-way. Brands use it to communicate their positioning, but the audience rarely interacts with the content.
By blending physical and digital worlds, MR allows consumers to engage with the content, instead of merely consuming it. And, it has begun shaping advertising campaigns.
Shourya Agarwal, Malhar Patil, and Amit Gaiki built Flam back in 2021 as a platform for…
