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India’s quick-commerce sector is growing rapidly but struggles to scale profitably beyond metros, with non-metro areas contributing a mere 20% of gross merchandise value (GMV) due to lower demand, digital maturity, and local shopping habits, a report said.
According to market research firm Redseer, the Indian quick commerce industry grew by approximately 150% year-on-year during the first five months of 2025, fuelled by the rapid rollout of “dark stores,” aggressive category expansion, and fierce competition.
Yet, despite this explosive growth and the…
