According to Meta and Alvarez & Marsal’s “Six Levers of Growth” study, over 70% of India’s high-growth startups are now embedding AI deeply into their core operations—using it for tasks like automation, predictive analytics, and personalized customer engagement—which has helped reduce their customer acquisition costs by around 30%. Sectors such as healthcare, edtech, and beauty are leading in AI adoption. The report also highlights that 67% of these startups are blending online and offline channels—through ads, creator-led content, WhatsApp outreach, and retail stores—to deliver a seamless customer experience. Many startups are aggressively expanding into tier-2 and tier-3 cities using vernacular content and regional influencers, with service-led companies moving faster than product-based ones. Additionally, a majority are diversifying their product lines, leveraging creator branding to build trust, and over half have already ventured into international markets like the US, UK, and UAE, showing how AI and digital-first strategies are fueling the next stage of India’s startup growth.
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